- Install Wordpress and make the site ready
Assuming that you have registered your domain name and have selected some hosting plan from
reliable hosting services, you can install Wordpress in
your domain. Take time to select some suitable theme from the theme directory. Log in to
admin section, add suitable categories from the posts menu and configure the settings from
the settings menu.
- Install ecommerce plug-in
Wordpress has great plug-ins for all your needs. From
the plugins menu, add new plugin, ‘WP e-commerce’ by selecting install now. After
installation is completed, activate the plugin.
- Customize the plug-in
Now, you have to customize the plug in as per your requirements. The moment the plugin is
activated, an extra menu for Products in the admin section and Store option in the Settings
section are added. In addition, three tools ‘Sales by Quarter, Sales by Month and Sales
Summary’ are present in the dashboard to analyze the sales.
Make the site static from the settings -> reading section and select the option Front Page
Display -> products page. This will ensure when people visit the site, they will land on the
Now, set custom settings in the WP ecommerce plugin. Take general section, set, the country,
markets, time for retaining customer’s cart, currency type and currency sign and click
Next configure Presentation section. Options you have to set are Add cart options, other
product display styles and shopping cart settings. Click update to save the settings.
Admin customizations are to set the purchase receipt details, email replies, email address,
custom messages, tracking responses, terms and conditions.
Taxes section is for setting up tax options.
Shipping customization include free coupon settings, shipping modules, shipping calculator
and shipping gateway option.
Payment customization is for selecting the payment gateway of your choice and its settings.
Marketing and Checkout options must be set as per your requirement.
- Add products
After customizing WP
ecommerce plugin as above, adding products is very easy. Following the
instructions, it can be done with few simple clicks.
- Social Media Integration
Now the site is ready with products. It has all the basic features of an online store. What
it needs now is marketing. Open accounts for your online store in Face Book, Twitter, Google
Plus and other social media networks and add the pages with your site will bring visitors to
you site. This is the basic method to increase sales.